- Hair Styling at Bruuns Bazaar

One of the most respected hair stylists in Denmark, Jesper Buch, gives his thoughts and considerations concerning the hair styling of the Bruuns Bazaar Show during the Copenhagen Fashion Week. (Jesper was yet again responsible for the hairstyling).

The look which was prepared for the show should highlight the beauty in all the different models. It was a challenging task because the models also should have a uniformed or similar look.


Photos: Jesper Buch, right, verifies that everything is ok before Charlotte will be sent out on the runway. Jesper in a work situation.

It is important that the audience participating in a runway show for a clothing label does not focus on the hair. It is and remains the clothes that should be in focus and therefore we must respect the stylist’s ideas and thoughts.

Each time a new model walks out on the runway, the first thing the audience focuses on is the total look, and just after that it should be the clothes.

It is of cause also important that the hair goes with the ideas of the designer group. For us, Bruuns Bazaar is about "the unbearable lightness of life". So when one looks at the customer wearing Bruuns Bazaar she should look beautiful light and elegant. Here is not fought hart to show the inner beauty, it comes naturally.

For these reasons the models' hair was set up in a height level horsetail which highlights the beauty of the neck and jaw lines. But at the same time, it was important that it did not look to much like Sleeping Beauty. Therefore, we decided to try to give an impression that the model herself could had made her hair and yet not! So the hair had the same expression as the clothes they wore, light, elegant and effortless.

Photos: Caroline in the hands of Jespers team, and on the runway.

In a later ad, if it is possible, it could be fun to compare Jesper Buch and Bruuns Bazaar's approach to deal with the hair part of a fashion show with Hair stylist Nina Larsen and another Danish brand, Designers Remix, which seems to have a total different approach to the theme Hair in a fashion show.¨



Further reading:
http://www.cyberbuch.com/
http://www.hairmagazine.dk/script/site/page.asp?artid=1594

Text: Jesper Buch
Photos: http://www.michaelhermansen.com/