- Minimarket by Julie Zangenberg

The young extremely talented Danish actress Julie Zangenberg was invited to several shows during the last fashion week in Copenhagen. Here she gives her opinion on the Minimarket show.

The Swedish brand Minimarket's show during Copenhagen Fashion Week, held at City Hall, used minimal effects but still managed to get a powerful expression.

The runway was a white carpet, and the entrance to the runway was indicated by a collection of mikado-like piles. The piles were colour coordinated with the Mini Market's collection, which was held in dusty orange, purple, yellow, green, black, white and pink colours.

(Julie is wearing fur from Munthe plus Simonsen, green silk dress from Acne, boots from Billi Bi and bag from Chanel).

During Copenhagen Fashion week I like to go to shows like Henrik Vibskov, Wood Wood, and now Minimarket where the atmosphere is laid back and playful. Of course, the big brands have their own charm with tighter and bigger shows, goodie bags, champagne and expensive professional models. But Minimarket also managed to show something very viewable.

They had created their own little twisted unique universe containing wild makeup, classic hairstyles, hats, and funky music which spanned from electronic music to soundtracks from the '70s detective series to something that could be from a child TV-jingle. The clothes were a mix between street-style and some more Lady-like look. Kind of Lady with an edge.

Minimarket had updated some old classic designs, such as the trench coat, the tailor made two-piece suit, and the regular white shirt. The Trench coat was shortened and it was made more sculptural and was dyed yellow. The two-piece suit was made in a new material and was matched with yellow tights. The white shirt was decorated with strings of beads.

To experiment with different shapes and colours over the classics is of course not a new phenomenon in the fashion industry, but I still think that the Mini Market did it with style.

The items from the collection that particularly stuck out for me was the coloured tights, the feather filled dress, the jackets, the plateau shoes in fantastic colours and shapes, and the simple lady-like suits such as the tight black dress with yellow tights.

The combination of cool street style and more classical stylish looks worked well most of the time I think. But some styles turned out not so great and looked messy or boring. For example the harem trousers with the orange t-shirt and pearl belt, or the cardigan with print, or the orange skirt and pink tights. However I think, it was a fine show, and a nice little universe they created, and I discovered several items that hopefully will soon find their way into my wardrobe!

Words: Julie Zangenberg ©
Photos: http://www.michaelhermansen.com/