- Young Blogger

Why not start this blog with a post about a future colleague, or should we perhaps call him a future competitor?

The 15 year old danish blogger Nicklas Skovgaard Pedersen was in the spotlight during the recent Fashion Week in Copenhagen in February. At last, the media and fashion designers in Denmark also discovered the bloggers influence on the industry. There is an ocean of bloggers like Nicklas. Teenagers with a desire to be a part of the fashion world, being seen and being heard.

One of my fellow photographers who were present at the show said, after I told him about the youung blogger: "it's a crazy world we are living in" :)

Nicklas was seen, and perhaps also heard during the Copenhagen Fashion Week. A television team from Danish national television followed him around to several shows, where he sat in the front row and blogged live. Uffe Buchard from Style Counsel, said, however, in morning television this morning that it had only translated into a single show commentary on Nicklas' blog (Louise Amstrup). However, I can tell you that there are a handful of brief commentaries from the shows on Nicklas's new blog (read below). I saw Nicklas at several shows, and talked with him backstage at Bruuns Bazaar, where he also had a chat with Bjorn Bruun. Bruun told Danish television that he had invited Nicklas and other bloggers to allow another view on the fashion industry than what you get from professional fashion journalists, whom Bruun also did not have such high thoughts about.

Nicklas has as far as I can read not such high opinions of Bruuns Collection: http://magazine.trendsales.dk/blogs/my-clothing-blog.aspx It is saleable, and there was indeed a grey draped dress, which caught the attention of the young blogger, but otherwise Nicklas thought that the collection was boring.

Nicklas' blog; http://my-clothing-blog.blogspot.com/  by the way closed to new posts (as mentioned earlier) because Nicklas has been invited to blog at http://www.trendsales.dk/

Nicklas promised to answer some questions I sent to him just after the fashion week in Copenhagen. He has not yet replied. If he ever should, and if I find the answers interesting, I will publish them here! ©

Photos: http://www.michaelhermansen.com/